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Square Group Ltd in association with Adobe, Apple and a slew of other partners organized an Adobe Creative Suite CS3 seminar at BFI Southbank in London last Tuesday, May 15, 2007. The seminar featured presentations from both Adobe and Apple about the new features of the many applications that make up Adobe’s new crown jewel, CS3, alongside demonstrations of related products from the likes of Eizo, Wacom, Extensis, HP and G-Tech. SourceCrowd was in attendance and can bring you an exclusive report from the event.
Before the seminar, attendees were able to peruse stands with a few interesting products on show. Eizo wowed the crowd with its stunning professional quality displays like the ColorEdge CE240W sporting hardware colour calibration, 14-bit color processing and easy profiling. Extensis was showcasing two of its software products for asset management: Suitcase Fusion, a font manager to organize, categorize and activate/deactivate fonts on the fly, and Portfolio, a complete multimedia files management tool. HP was showcasing the HP B9180 Photosmart Pro Printer, an eight-tanks pigment ink powerhouse which demonstrated stunning results on some of HP’s custom papers (especially impressive were the results on canvas-textured paper). Wacom had both the A4 Intuos3 graphic tablet and the Cintiq 21UX display available for hands-on demonstrations, making precise editing of pictures a breeze. Last but not least, G-Tech had the whole range of its external high speed hard drives solution on display. The elegant silver enclosures sport the latest in eSata and Firewire connections on the G-Raid2, G-Drive 250GB External FW400/USB2, G-Mini and G-Safe, with high-end fibre-channel RAID solutions also available in the G-Speed models.

Then it was finally time to immerse into the presentation!

The first speaker was Richard West, Apple Business Development Manager for the UK and Ireland. He started by stressing how important it is, in a multimedia communicational landscape, to put to good use the plethora of different ways that businesses have to reach clients, by customizing communications to target and focus on different markets. Adobe Creative Suite CS3, he argued, is the tool of choice to do so, allowing the use of a single creative process for multiple disciplines through its multiplicity of applications. Since output is so important to the designers and developers who use CS3, he then went on to demonstrate how colour calibration devices (in this case, the Pantone Huey Pro MEU113) can work in tandem with OS X ColorSync Utility (found in the Applications>Utilities folder) to prevent disparity between screen output versus print/web output. In particular he showed how it is possible to compare colour spaces graphically, and onscreen proofing of different colour spaces just by dragging and dropping images on the application. Microsoft’s Windows has “borrowed” the same functionality for its latest OS, implemented in Vista under the name Windows Colour System (located in the Control Panel).

Stay tuned for the second part of our report - coming soon!

AMD has today launched its ATI Radeon HD 2000 series of graphic card. They feature, according to the company’s website, a series of “firsts” in the graphics market: second-generation Unified Shader Architecture (USA), a 512-bit memory bus designed for full performance high dynamic range (HDR) rendering, and new Unified Video Decoder (UVD) technology for high-fidelity HD media playback. The HD 2000 series also takes full advantage of DirectX 10 and Windows Vista’s features, as well as the latest OpenGL programs. The new chips have built-in Crossfire capability, allowing users to pair up 2 cards in PCI Express slots without the need of any additional hardware or cables. AMD’s guide design can include HDMI-out with audio, thus completing the process of transforming PCs into real media hubs in the modern home.

This HD revolution involves notebooks as well as desktops: the Mobility Radeon HD series features the same architecture in a package that uses smaller 65 nm process technology in order to achieve passive cooling and promises lower power consumption. At the same time, these powerful chips should relieve the main CPU from the more taxing graphic tasks, allowing next-gen HD content to be enjoyed on even the smaller, thin portable computers.

The Radeon HD 2000 series for desktops will be available in the next few days, with the first Mobility models set to launch in new laptops by the end of the month.

Low prices on nVidia and ATi graphics cards with next day delivery!

Borrowing a page from Microsoft’s history of development woes for the recently released new OS, Vista, Apple has today announced that its eagerly anticipated new version of Mac OS X, Leopard, will be delayed until October 2007. The Cupertino, California based company had announced that Leopard would be released sometime in the spring at last June’s WWDC (its annual developers convention).

Now, according to a press release appearing on Apple’s official website, the release date has been pushed back because some key resources have been redirected from the OS development team in order to meet the late June deadline for the iPhone. Although this probably means no delays for THE hottest gadget of the year, many will see this as a missed opportunity for Apple to steal some of Microsoft’s thunder, seen the tepid reactions to the Vista release from both critics and the public.